Direct Mail For Bike Shops

SmartEtailing offers direct mail to help independent bicycle dealers increase store traffic and increase sales.

We provide powerful direct mail tools for successful bicycle retailers, providing return on investment tracking and expert marketing consulting. SmartEtailing direct mail marketing is effective and proven to bring customers into your store ready to buy.

Each retailer is unique so at SmartEtailing, we work in partnership with our clients to develop personalized sale details and offers. We provide an unparalleled level of expertise in helping independent dealers market nationwide promotions for their local brand.

2017 Mailer Schedule

Spring (complete) Feb 6-Mar 3 After March 28
Summer June 12-August 31 After July 17*
Summer (complete) Apr 3-Apr 21 After May 22
Holiday Oct 2-Nov 3 After November 27
Summer (complete) Apr 3-Apr 21 After June 5
Winter Oct 2-Nov 3 After January 1

*Orders placed before June 30 qualify for this timeline. Orders placed after June 30 need 4 weeks for in-home delivery.

Direct Mail Pricing

Pricing is determined by style of mailer and quantity. Pricing shown is all-inclusive. There are no additional fees or postage charges. Everything is calculated with simple unit pricing to make ordering easy. SmartEtailing will work with you to identify the most efficient and profitable style and quantity for your business.

Promotional & Loyalty Mailer Pricing

Size 4”x9” 6”x9” 4.25”x6”
Material Paper Paper Plastic
Coupon 1 1-3 1 (tear off)
Product Images None None None
1,000-2,499 $1.00 each $1.40 each $1.50 each
2,500-4,999 $0.90 each $1.20 each $1.30 each
5,000-7,499 $0.80 each $1.00 each $1.10 each
7,500-9,999 $0.70 each $0.90 each $0.95 each
over 10,000 $0.60 each $0.80 each $0.85 each

Prospecting Mailer Pricing

Size 5.5”x8.5”
Coupon 2
Product Images None
10,000-29,999 $0.35 each
30,000-54,999 $0.33 each
55,000-74,999 $0.31 each
Over 75,000 $0.29 each

Categories of Direct Mail

SmartEtailing offers several categories of direct mail, each specifically designed to achieve success with their specific goal.

Promotional Mailers

Available for Spring, Summer & Holiday Sales
When you have a local or national sale event happening in your store, we recommend that you do what the nation’s best retailers do - send direct mail. For nationwide manufacturer promotions, SmartEtailing partners with brands to develop localized mailers that leverage national branding. For retailers with local sales, SmartEtailing can design unique local sale themes that have the same level of quality and appeal as a national campaign.

Loyalty Mailers

Available for Summer & Holiday Shopping
Customers shop your local competition and ecommerce stores for convenience, variety and bargains. You need to actively compete for a larger share of your customers' spending if you want to grow your business. That is why we developed Loyalty Mailers. This program encourages increased purchasing from your best customers by putting compelling offers with limited redemption windows into their hands at critical times of the year, giving them a reason to shop at your business. These mailers are not tied to a sale event. These thick plastic mailers with detachable coupon cards are sent to your very best customers as a reward for loyalty.

Prospecting Mailers

Available for Peak Selling Seasons (Northern Summer & Southern Winter)
Attracting new customers is essential to growing your business. You have very few tools at your disposal for attracting new customers that are measurable. SmartEtailing’s Prospecting Mailers saturate your target market with mailers highlighting your full-range of products for all types of cyclists. They feature coupons for product and service purchases. These mailers are designed to attract new customers so you can gain sales along with valuable contact information for future marketing.

Efficiency Advantage

You benefit from volume pricing because your mailing will print alongside hundreds of thousands from other dealers. Your mailing will be customized for your business and we'll ship at the right time for your promotion.

Measurable Results

We integrate coupons into each mailing so you can easily and effectively measure your return on investment. Most campaigns feature barcode coupons to streamline your sales process. The more coupons customers bring in, the better the campaign.

Availability & Ordering

Mailers are available three times a year and are purchased on a per-promotion basis with no annual commitmentsMailers are available to ship anywhere within the 48 Contiguous United States.


For each promotion, we design pre-formatted options to compliment graphics for national campaigns. If you would like to change lifestyle images, accent colors or text, we are happy to accommodate your requests at no additional charge. We also offer completely custom designed sale themes as well. Click here to view direct mail design samples.

Shipping Timelines

SmartEtailing prints and ships our mailers from a facility centrally located in Omaha, NE. This shipping map shows the projected delivery timelines to your market. We will work with you to select a ship date for your mailer.


100% prepay with a credit card is required for all orders under $5,000. Orders over that amount may qualify for our payment plan pending credit approval. All payments or deposits must be in-hand before artwork is submitted to the printer.

Determining Your Mailing List

When you sign-up, SmartEtailing will provide you with clear instructions on what data to export for your mailing list. SmartEtailing will clean your mailing list to determine the deliverable quantity. You may choose to mail to the complete list or sort the list to a specific quantity in order to meet a pre-defined budget.

How the Process Works

Complete the no-obligation sign-up form and a representative from SmartEtailing will contact you right away to talk about your project, customer data, and budget. SmartEtailing will help you determine an accurate and effective mailing quantity and finalize your campaign cost. Then SmartEtailing will efficiently collect the necessary information to make your campaign a success. We will do all of the work - putting you in an executive capacity so you can focus on the operational tasks such as ordering products, staff training and sale pricing required to make any promotion successful. Terms and Conditions

Learn More About SmartEtailing Direct Mail

Please fill out the no-obligation sign-up form and a representative from SmartEtailing will contact you to discuss your project. By filling out this form you are NOT committing to sending a direct mail. There will be no pressure to buy. Our job is to help you understand your options and present you with the best plan for your business.

Fill Out Our No-Obligation Sign-Up Form Now. Click Here