Show what you sell. An online product catalog is essential to the online presence of a specialty retailer. To be effective the catalog should be inviting to browse and filled with your store's most popular products that, in turn, drive purchases including for products that are picked up at the store.
Content supports your business in other ways beyond the importance of a product catalog. Use content to demonstrate how you add value to purchases. Make recommendations. Show, by example, how your staff's collective expertise improves the purchase and use experience for your customers.