You run a great bike shop and you've built an excellent reputation in your community for carrying the best products and providing friendly service. There was a time when these characteristics alone drove sales growth—but in today's market, it isn't that easy.
As consumer behavior shifts toward online shopping it becomes increasingly important to establish a robust and trusted web presence. Even your best customers with rich purchase histories are engaging in comparison shopping among local retailers and online stores. Retaining these existing relationships and capturing new interest can be accomplished through key web practices that attract customer spending and ultimately grow your business.
SmartEtailing is more than a website provider. We are a comprehensive marketing partner ready to assist any bike shop that wants to build a compelling website and an effective marketing strategy. Whether you are looking for up-to-date content that you can publish yourself on your store’s website, or prefer to use our team of experts for help, we have a solution for you.
At SmartEtailing, we believe that winning in-store begins online. That's why we have resources and programs available to create industry-specific marketing solutions that produce the results you want.
Maintaining your website and marketing your business takes time and expertise. The Marketing Agency at SmartEtailing offers programs designed to let you focus on running your business, while we work behind the scene to ensure your site is returning positive results. Our marketing team can do everything from essential maintenance and search engine optimization, to building complete marketing plans and promotional packages.
With the marketing packages below, a SmartEtailing expert will maintain and market your website, completing a defined list of monthly tasks based on your package level. Advanced packages offer access to more advanced services. These services can be added to your website subscription to help you get the most value from your partnership with SmartEtailing.
Elite packages include a $300 monthly price plus customers agree to order custom services to exceed monthly commitment.
|Monthly Price||$100||$250||Contact Us|
|Content Packages Installed
Homepage highlight & landing page for promotional or informative content
|Up to 2||Up to 4||Unlimited|
Review site elements to capture organic search traffic
Site Settings Configuration
Homepage SEO Maintenance
Header & Footer Maintenance
Keyword Rank Tracking (5 Keywords)
Page Title Updates (5 Pages)
Page Meta Description Updates (5 Pages)
Non-Catalog Page Review
Local Listings Management
Keyword Rank Tracking (up to 10 Keywords)
Page Title Updates
Page Meta Description Updates
Google My Business Configuration
Custom Catalog Headers
Custom Durable Content
Google Analytics Configuration
Adjust headline & call-to-action text in stock graphics by client request
Custom graphic design
Social Media Graphics
Going Home Folders
Service Center Signs
Advanced Landing Pages
Cycling Kit Design
Google Display Ads
Google Remarketing Ads
|Basic Text & Link Maintenance
Edit site text & links as needed by client request or internal reviews
|Catalog & POS Sync Maintenance
Review product mapping & configuration
|Brand & Supplier Updates
Manage new brands being added as applicable to your site
|Social Integration Monitoring
Maintain social links and/or automated feed on site
|Site Traffic Summary
Executive summary of top-level site statistics delivered
|Access to Direct Mail Programs*
Visit Direct Mail page to learn more
|Banner & Footer Maintenance
Maintain locations, store hours & navigation items, excludes redesign
|Basic Page Content Maintenance
Revise & refine page copy by client request, excludes copy overhauls
|Basic Site Styling Edits
Update header, footer & page styling as needed, excludes redesign
Maintain & update site navigation by client request or with new content, excludes overhaul
|Quarterly Marketing Plans
Personalized promotional marketing planning with exclusive graphics packages
|Exclusive Graphics Packages Available*
Limited edition promotional graphics
|Advanced Landing Page Design Available*
Landing pages constructed to differentiate your business
|Campaign Package Bundle Discounts
Additional discounts for campaigns featuring 4 or more matching graphics
|Direct Mail Bundle Discounts
Additional discounts for campaigns featuring graphics matching direct mail campaigns
|Library Landing Page Localizations
Update standard landing pages with store name and local terms to improve page SEO
Dedicated Account Manager to work through weekly marketing priorities
|Business Listing Management*
Manage business address(es) on popular listing services
|Preferred Bundle Discounts
Best discounts for campaigns featuring 4 or more matching graphics
|Fully Managed Google Search Advertising*
Comprehensive & personalized campaigns attracting search traffic to business, services & products
|Custom Email Marketing*
Customized email marketing planning, design, build & management
|Google Display Advertising*
Graphic Google ads in target market based on demographics or remarketing
|Social Media Advertising*
Facebook paid advertising in target market
The Marketing Agency at SmartEtailing is constantly updating and refining high-quality content that is available to any SmartEtailing client, accessible through their website admin function. Simply login to your website to choose from a wide variety of products, services, informative content, and seasonal promotions, all geared toward making your business look its best in the online marketplace. This marketing content is included with all SmartEtailing website packages.
SmartEtailing offers direct mail to help independent bicycle dealers increase store traffic and increase sales. We offer powerful direct mail tools for successful bicycle retailers, providing return on investment tracking and expert marketing consulting. SmartEtailing direct mail is an effective marketing tool proven to bring customers into your store ready to buy.
Each retailer is unique so at SmartEtailing, we work in partnership with our clients to develop personalized sale details and offers. We provide an unparalleled level of expertise in helping independent dealers market nationwide promotions for their local brand.
Click here to learn more about direct mail from SmartEtailing.