Bike Shop Marketing

You run a great bike shop and you've built an excellent reputation in your community for carrying the best products and providing friendly service. There was a time when these characteristics alone drove sales growth—but in today's market, it isn't that easy.

As consumer behavior shifts toward online shopping it becomes increasingly important to establish a robust and trusted web presence. Even your best customers with rich purchase histories are engaging in comparison shopping among local retailers and online stores. Retaining these existing relationships and capturing new interest can be accomplished through key web practices that attract customer spending and ultimately grow your business.

SmartEtailing is more than a website provider. We are a comprehensive marketing partner ready to assist any bike shop that wants to build a compelling website and an effective marketing strategy. Whether you are looking for up-to-date content that you can publish yourself on your store’s website, or prefer to use our team of experts for help, we have a solution for you.

At SmartEtailing, we believe that winning in-store begins online. That's why we have resources and programs available to create industry-specific marketing solutions that produce the results you want.

Marketing Programs

Maintaining your website and marketing your business takes time and expertise. The Marketing Agency at SmartEtailing offers programs designed to let you focus on running your business, while we work behind the scene to ensure your site is returning positive results. Our marketing team can do everything from essential maintenance and search engine optimization, to building complete marketing plans and promotional packages.

With the marketing packages below, a SmartEtailing expert will maintain and market your website, completing a defined list of monthly tasks based on your package level. Advanced packages offer access to more advanced services. These services can be added to your website subscription to help you get the most value from your partnership with SmartEtailing.

Want to Learn More About SmartEtailing Marketing Services?

Our Client Support team will be happy to answer any questions about our marketing services or schedule a free consultation with an expert from our Marketing Agency.

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Elite packages include a $300 monthly price plus customers agree to order custom services to exceed monthly commitment.
Monthly Price $100 $250 Contact Us
Capacity Unlimited Unlimited 40 Clients
Annual Contract No No Yes
Content Packages Installed
Homepage highlight & landing page for promotional or informative content
Up to 4 Unlimited
SEO Maintenance
Review site elements to capture organic search traffic
Level 1
Site Settings Configuration
Homepage SEO Maintenance
Header & Footer Maintenance
Level 2
Level 1+
Keyword Rank Tracking (5 Keywords)
Page Title Updates (5 Pages)
Page Meta Description Updates (5 Pages)
Non-Catalog Page Review
Level 3
Level 2+
Local Listings Management
Keyword Rank Tracking (up to 10 Keywords)
Page Title Updates
Page Meta Description Updates
Google My Business Configuration
Custom Catalog Headers
Custom Durable Content
Google Analytics Configuration
Personalized Graphics
Adjust headline & call-to-action text in stock graphics by client request
None 2 Unlimited
Custom Graphics*
Custom graphic design
Level 1
Available Graphics:
Direct Mail
Homepage Highlights
Landing Pages
Level 2
Available Graphics:
Level 1+
Email Graphics
Social Media Graphics
Level 3
Available Graphics:
Level 2+
Business Cards
Countertop Signs
Floor Signs
Going Home Folders
Outdoor Banners
Print Ads
Rack Cards
Sale Handouts
Service Center Signs
Service Checklists
Store Brochures
Window Graphics
Advanced Landing Pages
Cycling Kit Design
Facebook Ads
Google Display Ads
Google Remarketing Ads
Logo Design
T-Shirt Design
Vehicle Wraps
Basic Text & Link Maintenance
Edit site text & links as needed by client request or internal reviews
Catalog & POS Sync Maintenance
Review product mapping & configuration
Brand & Supplier Updates
Manage new brands being added as applicable to your site
Social Integration Monitoring
Maintain social links and/or automated feed on site
Site Traffic Summary
Executive summary of top-level site statistics delivered
Access to Direct Mail Programs*
Visit Direct Mail page to learn more
Website Customizations*
Banner & Footer Maintenance
Maintain locations, store hours & navigation items, excludes redesign
Basic Page Content Maintenance
Revise & refine page copy by client request, excludes copy overhauls
Basic Site Styling Edits
Update header, footer & page styling as needed, excludes redesign
Navigation Maintenance
Maintain & update site navigation by client request or with new content, excludes overhaul
Quarterly Marketing Plans
Personalized promotional marketing planning with exclusive graphics packages
Exclusive Graphics Packages Available*
Limited edition promotional graphics
Advanced Landing Page Design Available*
Landing pages constructed to differentiate your business
Campaign Package Bundle Discounts
Additional discounts for campaigns featuring 4 or more matching graphics
Direct Mail Bundle Discounts
Additional discounts for campaigns featuring graphics matching direct mail campaigns
Library Landing Page Localizations
Update standard landing pages with store name and local terms to improve page SEO
Weekly Consultation
Dedicated Account Manager to work through weekly marketing priorities
Business Listing Management*
Manage business address(es) on popular listing services
Preferred Bundle Discounts
Best discounts for campaigns featuring 4 or more matching graphics
Fully Managed Google Search Advertising*
Comprehensive & personalized campaigns attracting search traffic to business, services & products
Custom Email Marketing*
Customized email marketing planning, design, build & management
Google Display Advertising*
Graphic Google ads in target market based on demographics or remarketing
Social Media Advertising*
Facebook paid advertising in target market

Prices in US dollars. Prices valid as of January 1, 2017. Prices and services are subject to change. Marketing program pricing is additional to website subscription charges.
*Additional fees apply.

Self-Serve Marketing Content Library

The Marketing Agency at SmartEtailing is constantly updating and refining high-quality content that is available to any SmartEtailing client, accessible through their website admin function. Simply login to your website to choose from a wide variety of products, services, informative content, and seasonal promotions, all geared toward making your business look its best in the online marketplace. This marketing content is included with all SmartEtailing website packages.

Direct Mail For Bike Shops

SmartEtailing offers direct mail to help independent bicycle dealers increase store traffic and increase sales. We offer powerful direct mail tools for successful bicycle retailers, providing return on investment tracking and expert marketing consulting. SmartEtailing direct mail is an effective marketing tool proven to bring customers into your store ready to buy.

Each retailer is unique so at SmartEtailing, we work in partnership with our clients to develop personalized sale details and offers. We provide an unparalleled level of expertise in helping independent dealers market nationwide promotions for their local brand.

Click here to learn more about direct mail from SmartEtailing.

Certified Google Partner

We are a certified Google Partner. Our team includes credentialed professionals ready to assist you with your Google Advertising needs. We work directly with Google to ensure we are providing best-in-class services for your business. We are also an Official City Partner of Google's Get Your Business Online program. This means we are prepared with all of the resources necessary to get your business verified and positioned on Google quickly. If your business is not on Google My Business yet please click here and make sure to use SmartEtailing as your Partner Organization and as the contact email for us.

Google Your Business Online logo

What Marketing Solution is Right For You?

Our Client Support team will be happy to answer any questions about our marketing services or schedule a free consultation with an expert from our Marketing Agency.

Contact Us