About SmartEtailing

Our Vision: We see happy customers in thriving local communities–due, in part, to the many ways specialty retailers, and their partner suppliers, through their businesses and products, contribute to improve their quality of life.

Our Mission: To foster business success for local specialty retailers, and for their partner suppliers, by providing the tools, technologies and know-how that help them effectively compete with large retail chains and online-only operations that do not share the same local commitments and responsibilities.

With SmartEtailing, your website becomes an interactive sales engine that facilitates online sales, and even more beneficial, repeatedly drives consumers into your store ready to buy what they previewed or to pickup what they purchased while on your website.

Our History: Barry Brenner and Mark Graff founded SmartEtailing in 1999 and launched the first websites, managed and controlled by retailers like you, in March 2000. Prior to starting this new company, each partner had acquired significant experience with specialty retailing and were (and remain) deeply committed to ensuring a bright future for this important channel of distribution.

In 2012, Quality Bicycle Products founders Steve Flagg and Mary Henrickson were so excited about the mission of SmartEtailing and its development of game-changing technologies, such as Supplier Sync, Supplier Fulfillment and Buy Local Now, that they became majority partners with Mark and Barry to help fund and encourage the larger growth opportunities ahead. These opportunities already benefit all specialty retailers in multiple industries and all suppliers that are committed to their success.

In May 2016, SmartEtailing merged with Harvest Retail Marketing, bringing cutting edge marketing services to the SmartEtailing platform and creating a launchpad for further innovation of SmartEtailing’s core website platform. Ryan Atkinson joined Steve and Mary as a partner in the business and moved the marketing company he founded in Omaha, NE to Boulder, CO.

Everyone at SmartEtailing brings a wealth of industry-specific knowledge and skills to provide the best possible content, programming functionality and client support for specialty retailers.

Committed to results, dedicated to your future

As business people, we all learn early on that the best way to examine the commitment and dedication of a company toward those ideals it claims to value is to look at the actions of the people involved, especially those responsible for the ultimate direction of the business. We’re confident that when you look closely at SmartEtailing you’ll find our commitment to local specialty retail runs deep and true.