SmartEtailing has completed a major overhaul of our software platform and it's time for you to consider the best timing and strategy for you to leverage this update for your business. This overview includes a brief description of our new responsive templates, what your options are for migrating to one of our new templates, and how you can start planning your migration.
For more detailed information, including Responsive Design Best Practices and Frequently Asked Questions, please see our Planning Your Responsive Migration guide or contact us for your free consultation.
Responsive web design means that the content of a website is automatically adjusted to fit a device’s screen size and orientation. When you turn your phone sideways to get a wider view and the web page also turns and scales to fit the width, that’s responsive design at work. Responsive design happens on the back end of the site, in the coding. It is one of the most important ways of creating a positive user experience when a consumer visits your website.
Consumers expect to be able to find exactly what they want with a few taps of their thumbs. More than 70% of consumers research their purchases—comparing brands, stores, and reading reviews—before making a purchase. Responsive design makes the user experience better regardless of the device they are using.
With our updated responsive templates, your site will load faster and create a positive impression in your potential customer’s mind. A recent analysis by Google revealed that over 50% of online shoppers who encounter a non-responsive website are less likely to engage with that brand. Google has also updated their search algorithm to give preferential treatment to responsive websites in order to serve favorable user experiences to consumers searching on mobile devices.
To serve the needs of our diverse clients, we offer several options for installing our new responsive templates. Our Self-Serve option will be available to you at no cost. However, while we’ve created tools that will make migration as easy as possible for all users, we believe that the most efficient and effective options for migration will be through our team of experts.
Please complete this form and we'll be in touch soon to discuss your responsive migration. To speak with Barbara about your options, please call 303-527-0676 ext. 102.